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KIXE continues to be a viable community option because of the tremendous support it receives from the community. Please help us continue to provide the high quality, educational programming that makes Northern California great!
Underwriting
Businesses are invited to form unique partnerships with KIXE by underwriting programs. In addition to supporting public broadcasting in the north state, many companies have found that by associating themselves with the high-quality programs they sponsor, they, in turn, build an image of quality themselves.
For more information on underwriting, contact Corporate Support, at 530-243-5493, or email.
Donations
Among the more unique ways to support KIXE is through donations of real estate, stocks and securities, autos and other assets. Contact KIXE at 530-243-5493 or email us for more information.
If you would like more information on how to become a partnering agency please call us at 243-5493 or by email.
Since Ready To Learn first began at KIXE, we have distributed over 10,000 books to children in our broadcast area. We strive to be a vital resource to local communities, by providing educational services to parents, teachers, and caregivers of children ages 2-8. KIXE's RTL Program is proud help make a difference in getting our kids "Ready to Learn!"

Story Time’s are conducted with our Local Partnering Agencies:
- YMCA/Raising A Reader-Redding
- Glenn County Office of Education Resource & Referral
- Shasta County Office of Education Accreditation Program
- Local Indians for Education- Shasta Lake City
- Juniper Children’s Center-Redding
- Maywood Head Start Center- Corning
- The Human Response Network- Trinity County
- Women’s Refuge- Redding
- Migrant Education- Chico, Palermo, Corning, and Orland
- Bright Futures- Burney
- Various Child Care Providers & Libraries
- First 5 Shasta
- Turtle Bay
- Redding Library
- Valley Oaks Children's Services
- Local Child Abuse Prevention Councils & Local Chid Care Planning Councils
- Food Stamp Nutrition Education Program-University of California Cooperative Extension
- Shasta CAN
If your organization would like to become a partner please contact us by emailing or call 243-5493.
Community Links
Ready To Learn is proud to list the following educational resources in our local community!
KIXE-TV is a not-for-profit, community, public television corporation with the responsibility to serve the interest, convenience, and necessity of its viewing communities. Among its many educational missions, KIXE is charged to utilize new telecommunications technology to enhance the station's ability to serve the communities located in the ten-county area of superior California.
EDUCATE - ENLIGHTEN - ENTERTAIN
KIXE broadcasts only in digital VHF channel 9 at 15-thousand watts and covers a 130 mile radius that includes ten California counties: Butte, Colusa, Glenn, Lassen, Modoc, Plumas, Shasta, Siskiyou, Tehama, and Trinity. Today, KIXE is one of the most watched TV stations in this area. Some 33% of KIXE's budget comes in the form of a federal grant. The balance is derived from program underwriting, auction, members, and other fundraising activities. The station serves more than 500,000 people with more than 74,000 television households tuning in to Channel 9 each and every week.
Board Meetings are held the last Thurs. of every month at 3pm.
Board of Directors
Board Members
To contact a board member, please send correspondence to that specific person: c/o KIXE-TV 603 North Market Street Redding, CA 96003 The Nominations Committee is currently soliciting names of members who wish to serve public television on the KIXE Board of Directors and lead the station toward digital television. Board members must be a resident of one of the ten counties served by KIXE. If you are interested in serving, please write to the nominations committee at the following address: Nominations Committee KIXE-TV 603 North Market Street Redding, CA 96003 To be eligible to become a member of the Board of Directors you must first be a member of KIXE. Members of the board of directors of KIXE are elected on a rotating basis. This insures the continuity of leadership and experience on the board. Directors are elected from specific geographic areas within the viewing area of KIXE. There can not be more than four board members elected from any one county. KIXE-TV is owned and operated by the Northern California Educational Television Association, Inc., a non-profit organization.
You may reach any KIXE staff member by:
Telephone: (530) 243-5493
Fax: (530) 243-7443
or email to go to our online contact form.
| EXT. | NAME | POSITION | |
| 123 | Anderson, Tom | IT Engineer | tanderson@kixe.org |
| 104 | Cooper, Renee | Chief Financial Officer | rcooper@kixe.org |
| 135 | Corry, Melanie | Development Associate | mcorry@kixe.org |
| 117 | Coullahan, Donna | Broadcast Coordinator | dcoullahan@kixe.org |
| 113 | Hankins, Lori | Volunteer Coordinator | lhankins@kixe.org |
| 101 | Herrera, Rosell | Administrative Assistant | rherrera@kixe.org |
| 106 | Keenan, Rob | Director of Content | rkeenan@kixe.org |
| 102 | Lampella, Mike | General Manager | mlampella@kixe.org |
| 122 | Maxey, Sue | Director of Engineering | smaxey@kixe.org |
| 119 | Schoensiegel, James | Corporate Support Representative | jschoensiegel@kixe.org |
| 124 | Simmons, Ken | Production Technician | ksimmons@kixe.org |
| 110 | Slade, Michelle | Development Manager | mslade@kixe.org |
| 133 | Throop, Kyle | Broadcast Coordinator | kthroop@kixe.org |
| 118 | Young, Kayla | Auction Assistant | kyoung@kixe.org |
1952 - First educational television station, KUHT, goes on air.
1954 - KIXE incorporation papers signed
1961 - TV "Vast Wasteland" speech by FCC Chairman Newton Minnow
1964 - KIXE signs on air with black and white programs only
1967 - Public Television Act signed by President Johnson
1967 - Channel 9 moved from Chico to Redding
1969 - Public Broadcasting Service (PBS) begins in US
1971 - KIXE begins broadcasting network, color programs
1974 - KIXE begins to originate color programs
1981 - KIXE broadcasts programs with Closed Captions
1987 - KIXE moves from Industrial Way to North Market Street
1995 - KIXE installs new transmitter
1996 - KIXE broadcasts programs in stereo
1997 - KIXE broadcasts programs with Descriptive Video
2003 - KIXE installs a new digital transmitter and broadcasts programs in digital, simulcasting alongside analog
2008 - KIXE terminates analog broadcast and transmits in digital ONLY, on VHF channel 9
EDUCATE - ENLIGHTEN - ENTERTAIN
CHUCK SANDBORN
KIXE B.O.D. – C.A.B. CHAIR
DR. RICHARD ALLEN FISKE
Shasta County
SANDRA JAGOW
Shasta County
MANLEY BRUDVIG
Shasta County
MARY BRUDVIG
Shasta County
DEANNA L. KELLEY
Shasta County
PHILIP CLINGER
Shasta County
CRICKET KIDWELL,
Trinity County
KURT NATHAN
Butte County
MATT DAVISON
Shasta County
ROB KEENAN
KIXE - TV
Director of Content
This committee reviews the programming goals established by the station, the programming services, and any significant programming policies. The Community Advisory Board in turn advises the KIXE Board of Directors with respect to whether the programming and other policies of the station are meeting the specialized educational and cultural needs of the community. The Community Advisory Board meets twice a year, for about 4 hours each time. Other duties may include additional viewing of videotape material for further discussion. The term of service is for three years. If you or someone you know is interested in serving on the KIXE Community Advisory Board, we are now accepting nominations. Please call or write:
KIXE-TV
603 North Market Street
Redding, CA 96003
Call: (530) 243-5493
Butte County
- Butte County, California Guide
- Chico Chamber of Commerce
- Chico.com
- Gridley Area Chamber of Commerce
- Paradise Chamber of Commerce
Colusa
Glenn County
Lassen County
- Lassen County Government
- Lassen County Office of Education
- Lassen Chamber of Commerce
- Lassen County News
- Lassen National Forest
- City of Susanville
Modoc County
Plumas County
- Eastern Plumas Chamber of Commerce
- Indian Valley Chamber of Commerce
- Plumas National Forest
- Plumas.com
- Chester/Lake Almanor Chamber of Commerce
Shasta County
- Shasta County, California Guide
- Shasta Historical Society
- Redding Chamber of Commerce
- Go Shingletown
- Shasta-Trinity National Forest
Siskiyou County
- Butte Valley Chamber of Commerce
- Siskiyou County Government
- City of Dunsmuir
- Dunsmuir Chamber of Commerce
- McCloud Chamber of Commerce
- Mt. Shasta Chamber of Commerce
- Weed Chamber of Commerce
- Yreka Chamber of Commerce
Tehama County
- Tehama County, California Guide
- Tehama County Government
- Corning Chamber of Commerce
- City of Corning
- Red Bluff Chamber of Commerce
- City of Red Bluff
- Los Molinos Chamber of Commerce
- Sacramento River Discovery Center
Trinity County
Does the station ever give tours to groups and individuals?
KIXE-TV is always ready to give a tour to a group or individual. We only ask for a week or two advance notice. We also recommend that tours be given to persons in the fourth grade or older--in that younger children become quickly bored--as much of what there is to see is highly technical. Call Rob Keenan at (530) 243-5493 for more details.
How do I get an event on the Community Datebook?
KIXE-TV produces an area-wide "Community Datebook." To submit information on a local non-profit event, fax or Email us with the title, date, and time at least 3 weeks prior to the event.
Does KIXE make presentations to service clubs and organizations?
KIXE-TV makes numerous presentations throughout the year at various events throughout the Northstate. This may include taped previews of our upcoming programming or speeches on underwriting opportunities (for businesses) or the role of television in the lives of children. Also, our KIXE Ready To Learn Project Coordinator will be able to teach parents, day care centers, or other caregivers valuable child care skills as they relate to viewing KIXE programs. Call Rob Keenan at (530) 243-5493 for more details.
Why does KIXE repeat so many programs? or Why doesn't KIXE repeat programs more often?
Given that we are asked both questions often, it would seem KIXE-TV fulfills the prophecy that "You can't please all of the people, all of the time!" Perhaps the following will help to clear up some confusion:
Because of their extreme popularity, KIXE-TV normally repeats the highly rated regular series NATURE, ANTIQUES ROADSHOW, and NOVA in the same week. Also, programs with significant local interest scheduled for repeats may include CALIFORNIA 'S GOLD and ANGLER WEST.Unfortunately, there are many, many programs available to public broadcasters and too few time slots in the schedule. Coupled with our mission to reach a diverse audience, it becomes difficult to find time slots for all of these available programs, much less find time to repeat them. Indeed, there are almost twice as many programs offered to KIXE-TV from networks, producers, and distributors, then there are air time slots to fill with them. It should be noted that many of the prime time programs, mini-series, and season series seen on KIXE-TV, are repeated in subsequent years. While you may not see a program repeated the same week, chances are, you will have the opportunity to see many major prime time programs repeated in the next year or two. In the final analysis, Public Television repeats many programs many more times than their commercial network counterparts.
KIXE pre-empted my favorite program with an Auction or local production. What happens to these pre-empted programs?
KIXE makes every attempt to move major prime time programs to a later date in the event of a local substitution. While you may not see a program at its' regularly scheduled time, chances are, it will be seen sometime within the next month, if not later the same evening.
What is the difference between Public Television, PBS, CPB and KIXE?
Public Television is a general term that refers to the wing of the television industry that encompasses facilities and personnel employed to make free, over-the-air, public television programming available to the citizens of the United States. Public Television and PBS are not synonymous.
PBS is a specific acronym for the Public Broadcasting System which is headquartered in Washington D.C. and is responsible for distributing a majority (but not all) of the programs to the over 300 individual public television stations across the country. Public television stations also receive programming from four other regional networks, independent producers, foreign distributors, and they produce their own local programs.
The primary thrust for a public television system in this country came from an act of congress. Congress also created the non-profit Corporation for Public Broadcasting or CPB to administer the federal moneys used to fund programs, stations, and other public television related entities. KIXE receives about a third of it's funding from the Corporation for Public Broadcasting.
KIXE is a local public television station--affiliated with the PBS network--and funded, in part, by CPB. KIXE provides over-the-air programming to 10 counties in Northern California and is located in Redding.
When will the ANTIQUES ROADSHOW be coming to Northern California?
The "Antiques Roadshow" is not scheduled to come to the Chico or Redding area in the near future. As a rule, "Antiques Roadshow" attracts over 40,000 people and only visits large metropolitan areas.
What is DVS?
Descriptive Video Service (DVS) is a free, national service that adds narrated descriptions of key visual elements such as actions, body language, costumes, scene changes and graphics for public-television viewers who have low vision or are blind. DVS allows visually impaired viewers to follow all the action, suspense, and drama that is normally conveyed visually by following the audio narration. Descriptive Video Service is normally transmitted through a station's SAP channel. (See below.)
What is SAP?
Second Audio Program (SAP) is an additional track of audio provided as part of the standard broadcast signal. It is commonly used to delivers DVS, foreign audio translations or reading services for blind and visually impaired persons. (See above.)
How do I receive these signals?
Most standard stereo TVs and VCRs are equipped with a feature that enables you to receive SAP. This is usually a button/switch on the control panel or on the remote control and is most commonly labeled: SAP, MTS, Audio 2, or Audio B. If you have a satellite dish, select the "alternate video" or "aux audio" button on your remote. If your TV or VCR is not equipped with the SAP feature, you may purchase a SAP receiver.
If you do not wish to receive these signals, be certain that you have selected the "off" mode on the above mentioned controls. The reception of these signals is controlled by the viewer, not KIXE.
How can I get a copy of a program?
Most of the programs we air on Channel 9 are available on videotape. There are different 800 numbers you can call to order programs based on what the program was and who produced it.
I don’t want to buy a copy; can’t you make me one from the tape you have?
Channel 9 only has rights to broadcast the programs we air. We do not have duplication rights, so it is illegal for us to make copies of any programs for our members or viewers.
Do you keep all of the programs you air in your library?
No, our library is relatively small, so we don’t keep a lot of the programs you see on Channel 9. The majority of the programs in our library are fundraising. Also, most programs you see are taken directly from a satellite feed.
How do you decide whether or not to air a program?
We look at lots of different things, but mainly we’re interested in whether a particular program has generated viewer response in the past or whether it has generated viewer response at other public television stations around the country. We also look at whether PBS and other PBS program distributors have "blessed" a program so that it meets the editorial and non-commercial guidelines set down by the FCC. One large segment of viewer response is measured by dollars pledged around a program. In addition, Channel 9 receives requests from independent producers to air their programs, and these must also meet our content, technical, and non-commercial specifications.
Why do you pre-empt or move my program during pledge drives or auctions?
On-air pledge drives are the single most important and efficient way for Channel 9 to raise money. Therefore, we have to move our schedule around in order to make sure we have enough on-air minutes allocated to the fundraising task.
Why do you make last minute changes to the program schedule?
Most times, last minute changes are completely outside of our control. It could be because there were technical glitches rendering the program unusable. It could be because of human error. It could be because PBS or other program distributors discovered at the last minute that something was factually incorrect. Whatever the reason, we, obviously, try to keep these changes to a minimum.
Why do the on-line program guide, the TV Guide, and the local newspapers never seem to agree on what it is that you're airing?
The problem has to do with deadlines. The lead-time for online schedule is about a week or so, whereas the lead times for TV Guide and the local newspaper are two or three weeks. So, it all comes down to when the changes occur and who we have time to notify.
Who do I contact with closed caption concerns?
For all questions concerning closed caption call (530)243-5493 or or contact us by email at captions@kixe.org.
DIGITAL AND HIGH DEFINITION TV
What is the difference between Digital Television (DTV), High Definition Television (HDTV), and Standard Definition Television (SDTV)?
DTV is a new way of transmitting television signals. It replaces analog, the way television has been transmitted for the last 50 years.
When will television stations begin to broadcast in HDTV?
The commercial stations in the nation’s larger cities are already broadcasting at least some programs in HDTV. The public television stations in those cities began some broadcasts in HDTV in 2000. Here in Northern California, commercial stations began airing some programs in HDTV in 2003. KIXE began broadcasting DTV on November, 2003.
Will my present analog TV receiver be obsolete when stations start broadcasting in HDTV?
No, Digital to analog converters are available to permit your continued use of your present analog TV sets, although the picture quality will not be as good as a true HDTV receiver will produce. As of 2005, analog television receivers are no longer be manufactured and will be phased out.
How much will HDTV television receivers cost?
HDTV television receivers are available for home use in a variety of options with varying price tags. HDTV sets are also available now in flat screen plasma displays. Large screen projectors are also available. Smaller tabletop HDTV receivers are available with prices coming down as set makers begin mass production. There are also special converter boxes available now for under $60 which can allow analog TVs and home computers to receiver and display off-air HDTV signals.
Will I be able to use my present outdoor antenna to receive HDTV broadcasts?
You may be able to use your current outdoor antenna depending on its quality and design. If it will not work, you will need to buy a combonation VHF/UHF antenna to receive the digital signal.
Will there be fringe reception problems with digital broadcasts?
No, the days of "snowy pictures" and fading in and out will end. With digital transmissions, you either get a perfect picture and sound, or nothing at all.
What will KIXE offer when multicasting begins?
We now offer three separate channels of Standard Definition Television when KIXE is not airing a HDTV broadcast. One SDTV channel will be PBS programming, perhaps in 8 hour blocks for the three work shifts, 24 hours a day. A third channel offers the Create channel. At some point in the future KIXE could offer distance learning credit courses, training programs (how to use the new technology and software), and continuing education shows.
Why is this new digital technology necessary? What’s wrong with television as we’ve always had it?
This is a change that has been mandated by the United States Congress. Television, as we’ve known it up until now, has been a passive device. With HDTV, the computer is merging with television. This will create a new "appliance" in your home--one that offers you special interactive elements allowing you to select camera angles when watching a sporting event or concert, opportunities to make or change appointments, vote anywhere in the world, do comparative shopping right from your living room, watch programs when convenient for you, and download movies from community video servers. There’s nothing wrong with your present TV, any more than there was something wrong with records when they were replaced by CD’s. It’s just an improved way of delivering information, education, and entertainment into your home in an interactive way.
What is data-casting and will it be available with digital television?
Data-casting allows the transmission of special information to your home using hidden space in the digital broadcast signal, much as closed captioning does with today’s conventional television. So, KIXE will be able to provide you with stock quotes, sports statistics, school closings, weather bulletins, travel information, electronic newspapers and other educational material to enhance your availability of resources. DTV provides a digital pipeline into your home with a transmission rate up to 500 times that of your PC modem.
What will KIXE provide using HDTV technology?
Public broadcasting is uniquely positioned to bring you the finest in HDTV viewing. Our nature, outdoor programs, and travel shows will be even more spectacular in HDTV. Our quality drama and concerts will come into your home with six-channel, surround CD-quality sound. Our educational programs will provide teachers with new resources designed to enhance the learning process.
Will my favorite programs be available for DTV even though they were produced for analog?
Yes
Why will HDTV programs be rectangular rather than the square picture I now have?
An Analog TV receiver has a picture in a 4:3 ratio--four units wide and three units high. HDTV is broadcast in a 16:9 ratio--16 units wide and 9 units high. HDTV format accepts wide screen movie format perfectly. Movies will be experienced in your home with a clarity and sound quality previously reserved for movie theaters.
What is the key advantage of DTV?
Probably the most important advantage is that it preserves a free, over-the-air television service. DTV will also make it possible for the first time for broadcasters to deliver multiple channels and enhanced data services into your home.
What does DTV mean to KIXE?
It means that we will be better able to serve the Northstate community. A common saying among PBS stations is that the technology has now caught up with the mission, and what that means for KIXE is a tremendous improvement in providing quality educational, informational, and entertaining programs in ways we couldn’t have even imagined just a few years ago.
When are KIXE Board Meetings?
Board meetings are held at 3pm on the last Thurs. of each month.














